PrestaShop is an open-source e-commerce platform designed to help businesses create and manage their online stores. It offers a wide range of customizable features, from product management to payment integration, making it ideal for entrepreneurs and developers. Built on PHP and MySQL, PrestaShop is highly flexible and scalable, allowing for seamless integration with third-party tools and services. With a large community and a variety of themes and modules, it’s easy to tailor the platform to specific business needs. PrestaShop is user-friendly, making it accessible for both beginners and experienced developers. It also provides robust support for SEO, improving online visibility and sales.