Customer 360 for BigQuery is a Google Cloud solution that unifies customer data across multiple sources into BigQuery, providing a single source of truth for analytics, insights, and personalization. It helps organizations understand customer behavior, improve engagement, and drive business growth through advanced data modeling and reporting.

Key Features of Customer 360 for BigQuery:

• Prebuilt data models for unifying customer records, transactions, and interactions across disparate systems.
• Single source of truth with consolidated customer profiles, supporting advanced segmentation and audience analysis.
• Support for lifetime value (LTV), churn prediction, and other key business metrics using BigQuery’s analytical power.
• Integration with dbt for data transformation and modeling automation.
• Scalable architecture that leverages BigQuery’s serverless, high-performance analytics platform.
• Customizable to ingest data from CRM, ERP, marketing, and other business systems.
• Enables personalized marketing campaigns, customer journey analysis, and business intelligence dashboards.

To check your Customer 360 for BigQuery dbt version:

gcloud version

bq version

Disclaimer: Customer 360 for BigQuery must be deployed and configured according to your organization’s data governance, compliance, and security policies. It is intended for use by authorized data engineers and analysts within approved environments only. Neither Google nor its partners are responsible for misuse or unauthorized access.