RPM Labs’ technology powers marketing and retail media for merchants across in-store screens and customers’ digital wallets. Our proprietary AI Intent Engine leverages point-of-sale (POS) and contextual data to measure performance and deliver relevant content, optimizing campaign performance.

Proven to enhance customer experience, boost sales, and drive ad revenue, our award-winning solutions push the boundaries of personalized marketing in payment wallets and in stores—unlocking the next frontier in retail media.

Type of User Who Benefits:

• Retailers: Marketing and merchandising teams looking to launch or scale their retail media efforts, enhance merchandising with data and AI, and improve in-store shopper experiences.
• Marketers & Advertisers: Brand managers seeking to engage shoppers with targeted, data-driven content at the point of purchase, using AI to boost campaign performance and sales.
• Data Analysts: Users extracting insights from in-store data to optimize consumer engagement, measure results, and inform decisions.

Customer Needs/Pain Points Addressed:

• In-Store Digital Transformation: Retailers need digital solutions to enhance the in-store experience and streamline merchandising, as most sales still occur in physical stores.
• Effective In-Store Advertising: Brands need to maximize ad spend by reaching the right consumers at the right time to convert media investment into sales.
• Operational Efficiency: Retailers require easy-to-use tools for managing media networks, ensuring connectivity, and tracking performance metrics in real time.
• Data-Driven Insights: Retailers and brands need deep consumer insights and precise targeting to optimize merchandising and advertising strategies.