IntelliTag – Azure OpenAI GPT-4o based Product Attribute Identification, Generation, and Tagging of Digital Assets: 6-Week PoC

Manual tagging of digital assets is labor-intensive and error-prone, resulting in inefficiencies and higher operational costs. Marketers frequently face delays in locating relevant images, which hinders campaign execution and productivity.

IntelliTag offers an automated, accurate, and consistent tagging solution to streamline workflows and support personalized experiences.

Applicable across industries such as retail, CPG, healthcare, fashion, and gaming, IntelliTag empowers business units like Marketing, Merchandising, and E-commerce Supply Chain to optimize operations and maximize asset utilization.

CHALLENGES

• Time-Consuming Processes: Manual tagging is resource-intensive and unreliable.
• Limited Accessibility: Marketers struggle to quickly find relevant images for campaign creation.
• Inconsistent Tagging: Lack of standardization in tag nomenclature hinders searchability and reuse.
• Attribute Gaps: Implicit and explicit attributes are often missed, limiting asset insights.
• Redundant Assets: Duplication in product catalogs and digital campaign materials creates inefficiencies.
• High Operational Costs: The need to manually generate and manage digital content inflates expenses.

SOLUTION OVERVIEW

IntelliTag leverages advanced Generative AI capabilities to transform how businesses manage their digital assets:

KEY FEATURES:

• Automated Tagging: Powered by Azure OpenAI GPT-4o and Azure Cosmos DB for efficient and accurate tag generation.
• Attribute Recognition: Detects both implicit and explicit attributes in assets.
• Smart Search: Natural language search for seamless asset retrieval.
• Integration with Adobe DAM: Enhances digital asset management workflows.
• Hyper-Personalization: Enables tailored marketing campaigns based on detailed tagging.

AI DESIGN WIN TECH STACK

IntelliTag employs a robust and scalable AI design powered by:

• Data Platform: Azure Cosmos DB
• AI Platform: Azure OpenAI GPT-4o, Azure AI Vision, Azure Responsible AI, Prompt Flow, Azure AutoGen
• Application Platform: Azure Kubernetes Service (AKS)/ Azure Container Apps, Application Gateway, Azure API Management / GenAI Gateway, Azure Functions, Azure Blob Storage, Azure Front Door, Azure Monitor, Azure DevOps

PROVEN OUTCOMES:

• Cost Efficiency: Realized a $2M value impact through improved asset management.
• Reduced Manual Effort: Tagging time cut by 75% (from 6 minutes to 1.5 minutes per image).
• Improved Accuracy: Tagging accuracy increased from 60% to 95%.

Unlock the power of automated digital asset tagging with IntelliTag. Contact us to start your 6-week PoC today!