Cognizant® Ad Moderation Solution: 3-Wk Proof of Concept

The television and media advertising landscape requires rigorous content review to ensure compliance with federal regulations and internal brand standards before content reaches audiences. TV stations and media organizations face significant challenges with manual ad moderation processes that are time-consuming and resource-intensive, often delaying campaign launches by days or weeks. Manual review processes are error-prone, leading to increased compliance risks and potential regulatory violations. Organizations also struggle with inconsistent application of standards across different reviewers, creating quality control issues and potential brand safety gaps.

Cognizant® Ad Moderation Solution brings together Azure Media Services, Azure Cognitive Services, Azure OpenAI Services, and Azure Data Services to transform ad content review from a manual bottleneck into an automated strategic advantage. The solution intelligently analyzes video, audio, text, and image content to understand context, meaning, tone, and sentiment while automatically checking compliance. The framework ensures advertisements are culturally sensitive and sentiment-appropriate while flagging non-compliant or risky content before human review. Advanced AI capabilities provide comprehensive content summaries, identify optimal target demographics, and recommend appropriate scheduling windows to maximize campaign effectiveness while maintaining compliance standards.

Benefits:

• Automated Compliance Checking - Intelligent analysis against FCC, FTC, FDA regulations and customizable internal standards with real-time flagging of non-compliant content, reducing manual review time • Contextual Content Intelligence - AI-powered understanding of tone, sentiment, and cultural appropriateness with automated demographic targeting recommendations and optimal scheduling suggestions to maximize campaign effectiveness • Risk Management and Reporting - Comprehensive content summarization with risk assessment scoring and detailed compliance reporting, enabling proactive brand protection and streamlined approval workflows

We begin with a discovery workshop exploring the transformative possibilities of implementing the Cognizant® Ad Moderation Solution with Azure services. This facilitated session helps identify current technology infrastructure, compliance optimization opportunities, design your customized moderation blueprint, and define your technology roadmap leveraging existing systems like Dynamics 365, Salesforce, or other platforms via API integration. The discovery workshop agenda can be tailored to focus on:

• Current Technology Assessment and Integration Strategy • Internal Standards Integration and Customization • Cultural Sensitivity and Demographic Targeting Analysis • Risk Assessment and Content Flagging Workflows • Campaign Timeline Optimization and Scheduling Intelligence

The estimated offer price and duration relates to the discovery workshop. For subsequent framework implementation, price and duration will be customized based on client requirements and content volume identified during the discovery workshop.