Sports Fan 360 Engagement: 2-Week Workshop

Transforming the Sports Fan Experience: An offering by Globant. The partnership between Globant and Microsoft is set to revolutionize the sports fan experience through a comprehensive digital transformation powered by artificial intelligence (AI). The following offering aims to create a seamless, integrated, and memorable Fan 360 Experience by unifying various elements of a sports organization—including clubs, stadiums, events, and media—into a single, intelligent platform. Our objective is to enhance fan engagement, optimize operational efficiency, and unlock new revenue streams, all while ensuring that our solutions are secure, scalable, and adaptable for future growth. Week 1: Alignment and Assessment The first phase of Globant's virtual workshop, typically conducted in Week 1, focuses on establishing a solid foundation and gaining a thorough understanding of the current landscape. This phase includes several critical activities:

• Business Alignment & Immersion: Conduct workshops to clearly define product objectives and establish metrics for success.
• User Journey Identification: Engage in a comprehensive analysis of the audience, distinguishing between Fan and Staff journeys, and identifying their high-level requirements.
• Project Track Definition: Analyze functionalities and delineate distinct project tracks, along with any associated challenges.
• Existing Architecture Evaluation: Perform a thorough assessment of current internal solutions, identify dependencies, and define precise Software Requirement Specifications. Deliverables:
• Vision & Scope Document
• Current Solution Architecture Assessment Document

Week 2: Ideation and Validation Building on the insights gained in Week 1, the second phase of the virtual workshop, conducted in Week 2, transitions into ideation and validation to shape the future solution:

• Prioritization & Estimation: Prioritize key functionalities and estimate the effort, teams, and roles required for implementation.
• Program Plan Definition: Develop a draft program plan outlining the strategic approach.
• Validation & Adjustment: Validate priorities, requirements, and the overall approach, making adjustments as necessary to ensure alignment with organizational goals. Deliverables:
• Program Plan Definition Document
• Detailed Roadmap at both epic and functionality levels
• User Journey and High-Level Blueprint based on gap analysis between the current architecture and required specifications
• Comprehensive Solution Architecture Requirements

At the conclusion of the virtual workshop, Globant is confident that this robust framework equips organizations to embark on their AI-driven digital transformation journey. By leveraging insights from previous efforts, organizations will be well-prepared to implement solutions on Microsoft Azure, adhering to Microsoft’s best practices as outlined in the Well-Architected and Cloud Adoption frameworks.