IBM Content Generation Services

Overview

IBM Consulting helps Clients with deploying CGS on their Microsoft Azure Cloud environment, working with their Business and IT/Digital teams to configure any number of document types, for which documents need to be auto-generated with high-quality in minutes and help scale the use of this Agentic AI technology across a business function or across the Enterprise. We also help integrate this technology in your existing business process workflows and systems for a seamless user experience.

Industry Context

Organizations in Life Sciences and Healthcare have been exploring Generative AI for over two years. While some have operationalized AI for customer service, HR, and procurement, IBM’s CGS goes further by enabling enterprise-wide document generation with integrated AI governance for security, privacy, and compliance.

What CGS Offers

CGS can generate a wide range of documents: • Reports, SOPs, protocols • RFPs, grant proposals • Regulatory submissions • Scientific articles • Marketing materials • Contracts and job postings It uses autonomous GenAI agents powered by LLMs and integrates business, quality, and regulatory reviews into the authoring workflow. CGS is deployable on any cloud platform (Azure, AWS, Google Cloud, IBM Cloud, etc.).

Use Cases

Life Sciences

• R&D: NDA, BLA, IND, clinical protocols, CSRs, CMC documents • Safety: PADER, PSUR, PBRER, AE narratives • Quality: SOPs, QMS documentation, validation deliverables • Marketing: MLR reviews, promotional content • Medical Affairs: Scientific publications • Procurement: RFPs, proposals, contracts • Enterprise: Annual reports

Healthcare

• Appeal letters • Payer-provider contracts • Marketing content and translation • Scientific publications • Annual reports

Success Story

A large biopharma company used CGS to reduce the time from Last Patient Last Visit (LPLV) to regulatory filing from 6–8 months to just 2 months. Benefits included: • 30–50% cost savings • 50–75% reduction in authoring cycle time • 75–90% content coverage • Complex documents generated in under 8 minutes

Platform Capabilities

• Self-service authoring and configuration • Multimodal content generation • Integration with Veeva Vault, Documentum, SharePoint, S3 • Role-based access and secure RAG • Agentic Co-Pilot for data sourcing • Multi-LLM support • GenAI agents for planning, generation, and governance • Compliance with HIPAA, GDPR, GxP, 21 CFR Part 11, EU AI Act

AI Governance

Real-time governance ensures: • Security, privacy, and compliance • Risk mitigation before human review • Cost optimization via Agentic AI FinOps

Commercial Model

CGS is offered as a service with enablement, deployment, and support. IBM trains business users and configures the solution on the client’s preferred cloud platform.

Conclusion

CGS transforms content creation by: • Accelerating time-to-market • Enhancing content quality • Reducing costs and manual effort • Enabling strategic focus for employees

It’s a proven solution for organizations seeking to modernize and scale their content operations.