IBM Hybrid Cloud for Retail is an integrated suite of assets that enable retailers to accelerate the creation of a unified store operating platform. This offering features AI-driven intelligent workflows, modern user experiences for store teams, and next-generation performance insights. The modular solution works alongside a retailer's existing technology, comprising event processing, data/AI layer, experience orchestration, and mobile apps to deliver seamless omnichannel experiences. This provides a foundation for an ever-improving operating model with significant financial outcomes.

The solution helps deliver seamless hybrid shopping experiences for customers, supported by empowered associates and optimized operations, built with an open ecosystem on a modern technology architecture, enabling sustained innovation. The offering aligns to the client's IT Strategy with an open approach to Hybrid Cloud, Edge and the existing application ecosystem.

Shift operating model from manual processes and high costs with limited KPIs, to event-driven automation and next-generation KPIs, step-changing experiences, and store profitability
Create intelligent workflows, and intuitive tools to empower customers and employees with the capabilities to execute brand-building buying experiences
Extend digital assistants to all store teams; enhance the digital talent with Generative AI for rapid access to information and real-time insights
Modernize omnichannel customer experiences across existing and new channels, using AI-fueled technologies to drive top and bottom-line growth
Activate data-driven customer insight to deliver permissioned, personalized, and contextual omnichannel brand experiences
Deliver end-to-end inventory visibility to support intelligent promising and inventory management to earn customer trust
Optimize performance with new store capabilities from innovative partner solutions including process automation for key areas: inventory, commerce, service, merchandising marketing etc