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Consumer Commercial Analytics Platform (CCAP)

EY Global

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Consumer Commercial Analytics Platform (CCAP)

EY Global

Unlocking revenue growth for the front office through AI

Solution overview

To stay competitive, companies need fast solutions with less up-front investment. The Consumer Commercial Analytics Platform (CCAP) solution is an artificial intelligence (AI)-powered RGM tool designed for the front office. It provides actionable insights for sustainable growth via different commercial levers:

  • Assortment
  • Price
  • Promo
  • Trade

CCAP offers broad multi-lever analysis and prescriptive capabilities for efficient scenario planning. Its user interface supports collaboration across commercial teams. CCAP’s modular micro-services architecture helps ensure flexibility and scalability while avoiding vendor lock-ins.

Solution Benefits

CCAP represents 10+ years of dedicated refinement and practical application, providing integration and enduring relevance across CPG organizations. The key benefits of CCAP include:

  • Cross-lever insights: Drives smart and synergized AI-powered decision-making
  • Comparability and globally standardized analytics: Creates harmonization and comparability across markets, regions and customers
  • Vendor-agnostic: Generates insights on top of a wide variety of local solutions like trade promotion management (TPM) and enterprise resource planning (ERP)
  • Friendly user interface (UI) and user experience (UX): Supports its users by making it easy for non-analytical people to leverage analytics
  • Seamless integration: Allows users to leverage components to remediate existing solutions
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Consumer Commercial Analytics Platform (CCAP) one pager
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