HCL Unica+ (Private Offer Only) is an advanced AI-first, data-driven marketing platform designed to deliver hyper-personalized, memorable customer experiences at scale. This solution leverages cutting-edge AI technologies, including predictive, generative, and agentic AI models, to help marketers understand customer intent, optimize campaigns, and drive meaningful engagement.

Ideal for marketing teams and organizations seeking to enhance their customer outreach, HCL Unica+ provides tools such as AI Agents for insights and segmentation, MaxAI Assistant for real-time decisions, and Real-time Personalization for tailored messaging. These features empower users to dynamically adapt campaigns based on customer behavior and deliver relevant messages through the right channels at the right time.

HCL Unica+ addresses critical marketing challenges, such as managing complex data streams, automating personalization, and ensuring compliance with privacy regulations. With its modern user interface and AI-powered foundations like Customer One-View and Digital Body Language, this platform enables marketers to create impactful campaigns while maintaining governance and scalability.

KEY ASPECTS OF HCL UNICA+:

• AI-first Platform: It uses AI to understand customer intent, anticipate needs, and turn interactions into strategic opportunities. This includes an integrated model workbench, Agentic AI automation, and GenAI-driven recommendations.
• Data-driven by Design: The platform is built on AI to provide marketers with insights into customer intent, enabling them to create, optimize, and scale campaigns efficiently.
• Hyper-personalized Engagement at Scale: HCL Unica+ dynamically tailors messages based on customer behavior and journey, delivering relevant messages at the right time through the right channel, leading to higher engagement and conversion rates.
• The platform features a modern user interface and integrates predictive, generative, and agentic AI models, including:
• AI Agents: Insights Agent, Segmentation Agent, and Content Optimizer Agent to provide data-driven insights, automate targeting, and personalize messaging.
• AI Applications: MaxAI Assistant (for real-time decisions), MaxAI Workbench (for building predictive models), and Real-time Personalization (for hyper-relevant engagement).
• AI Foundations: Customer One-View (uniting event stream data), Digital Body Language (capturing unique signals), and Privacy and Compliance (with AI-powered governance).