Business Model:

Horizon operates as a B2B SaaS platform structured around tiered subscriptions, leveraging an outcome-focused pricing strategy rather than input-based fees. Pricing is structured into three primary tiers:

Launchpad: Provides access to curated insights and a limited set of initiatives, designed for organizations starting their digital transformation journey.
Navigator: Offers broader insights, increased initiative execution capabilities, and departmental-level segmentation, along with moderate consulting support.
Orchestrator Grants full, unrestricted access to all insights and initiatives, comprehensive auditability, individualized data visibility, and substantial hands-on implementation support.

This model allows Horizon to monetize effectively based on the value and outcomes it delivers, enabling predictable revenue scaling aligned with the depth and complexity of client needs. Additional revenue opportunities may arise from referral fees from recommended implementation partners.

Ideal User Profiles and Market Segments:

Horizon specifically targets enterprises within highly regulated and operationally complex industries, primarily Banking, Insurance, Retail, and Consumer Packaged Goods (CPG), with an initial refined focus on traditional U.S. banking and insurance companies with 500+ employees. Ideal customers demonstrate:

Complex, multi-layered, and siloed organizational structures (typically matrixed or divisional).
Regional or global operations requiring centralized visibility and control.
Established, yet stalled, digital transformation efforts such as ERP or RPA implementations that have failed to deliver expected ROI.
Dedicated internal teams (Continuous Improvement, Operational Excellence, Transformation Offices) relying on inefficient manual discovery methods.
Budget availability and strong executive commitment for rapid, scalable, and measurable operational improvements.

End User Dynamics and Incentives:

While Horizon’s primary end user is typically the Head of Transformation or Process Improvement, the platform is strategically designed to align with incentives of higher-level stakeholders, such as CIOs, CTOs, COOs, and Business Unit Heads. By systematically identifying and addressing operational inefficiencies, Horizon equips Transformation Leaders with clear, data-driven initiatives that facilitate gaining buy-in from key executives and unlocking new budgets.

The platform simultaneously bridges the gap between transformation teams and business unit leaders by providing objective, measurable outcomes that directly tie to departmental KPIs and organizational OKRs. This alignment fosters stronger collaboration, reduces political friction, and enhances cross-functional consensus on strategic projects.

Core Pain Points Addressed:

Horizon directly resolves four crucial enterprise pain points:

Discovery Gap: Organizations struggle to systematically uncover inefficiencies due to manual, incomplete, or biased methods. Traditional consulting is costly, slow, and non-scalable. Horizon provides comprehensive, automated discovery by engaging all employees simultaneously, revealing hidden inefficiencies quickly and accurately.
Prioritization Challenges: Companies often prioritize initiatives based on gut feelings, internal politics, or outdated backlogs. Horizon objectively prioritizes initiatives using multiple data sources (employee insights, organizational OKRs, benchmarks), ensuring resources focus on high-impact areas with clear ROI projections.
Roadmap Formulation: Enterprises frequently lack clear, actionable roadmaps with measurable ROI and strategic alignment, leading to stalled initiatives. Horizon delivers detailed roadmaps supported by industry best practices, clear business cases, and evidence-based solutions to accelerate decision-making and executive buy-in.
Implementation Failures: Initiatives often fail due to poorly defined requirements, overloaded internal teams, fragmented vendor selection processes, and inadequate post-launch measurement. Horizon streamlines execution by recommending curated, validated vendors, clearly defining project scopes, tracking implementation progress, and continuously measuring impact.

Ultimately, Horizon offers enterprises an AI-driven, scalable, and faster alternative to traditional consulting, enabling accelerated and sustainable digital transformation.

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